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Turn Scrolls
Into Sales.

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We help Johannesburg and Cape Town service businesses generate qualified leads through high-performing Meta advertising campaigns that actually convert into revenue.

Serving Johannesburg & Cape Town Businesses

Qualified leads, not just clicks

Meta Ads focused for service businesses

Based in South Africa

No long-term contracts

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Helping service businesses across:

How It Works

01

02

03

Free Strategy Audit

Campaign Launch

Generate Qualified Leads

We review your current marketing and identify growth opportunities.

We build and launch high-performing Meta campaigns.

Receive enquiries from potential customers actively looking for your services.

Pricing

Choose the package that best fits your business stage and lead generation goals.

Growth

For businesses ready for more structured

Meta lead generation testing and growth.

R12,500/month

SETUP FEE: R6,000 once-off

  • Up to 4 campaigns
  • Up to 10 ad sets
  • Up to 12 ads live
  • Full tracking and lead form setup
  • Ad copywriting
  • Light creative direction
  • Weekly optimisation
  • Monthly reporting and insights
  • 1 monthly strategy call

Starter

For businesses launching a focused Meta

lead generation campaign.

R7,000/month

SETUP FEE: R3,500 once-off

  • Up to 2 campaigns
  • Up to 5 ad sets
  • Up to 6 ads live
  • Basic pixel or lead form setup
  • Ad copywriting
  • 1–2 optimisations per week
  • Monthly reporting
  • 1 monthly check-in call

MOST 

POPULAR

Ad spend is paid separately by the client directly to Meta.

Minimum 60-day commitment, then month-to-month.

A 48-hour approval window helps keep campaigns moving smoothly.

Industries We Help Grow

We focus on service-based businesses where Meta Ads lead generation directly impacts revenue.

HOME SERVICES
  • Plumbers
  • Electricians
  • Roofers
  • Waterproofing
  • Solar Installers
HEALTH & WELLNESS
  • Dentists
  • Physiotherapists
  • Aesthetic Clinics
PROFESSIONAL SERVICES
  • Security Companies

What Makes 32 Digital Different

Meta Ads Strategy

Surgical targeting on Facebook and Instagram to find high-intent buyers.

Avg. 4.2x ROAS across campaigns

Creative Performance

Custom ad creative designed specifically to stop the scroll in the SA market.

Avg. CTR 2.8% vs industry 0.9%

Lead Verification

Automated screening to ensure every lead is qualified before it hits your CRM.

92% lead-to-contact success rate

Conversion Tracking

Full CAPI and Pixel integration to track every Rand spent versus revenue earned.

100% transparent data attribution

Local Localization

Ads tailored to the specific nuances of Jo'burg and Cape Town audiences.

SA Based Team

Contract Freedom

Stay because the ROI justifies it, not because you're locked into a 12-month deal.

95% client retention rate

Let’s Build Your
Lead Generation System.

Book a free audit and discover how Meta Ads can help grow your business.

Response time: We respond within 1 business day.

POPIA: We only use your information to respond to your enquiry.

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